Retail and Manufacturing:

With information being more prevalent and the modern consumer becoming increasingly market savvy, the retail and manufacturing industry is evolving at a rapid pace to serve the consumer better. While the retail and manufacturing industry has been early adopters of IT, the increasing sophistication of consumers provides compelling reasons to leverage IT to brand and capture mindshare with each consumer. Organizations are looking to optimize their supply chains, become more creative with their marketing campaigns (digital and mailers) and understand the rapidly evolving tastes of their consumers.